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Financial Services Law Insights and Observations

NCUA Issues Proposed Rule to Revise Advertising Requirements for Federally Insured Credit Unions

Agency Rule-Making & Guidance NCUA Credit Union

Agency Rule-Making & Guidance

On October 4, the National Credit Union Administration (NCUA) issued proposed changes to the advertising rule requiring federally insured credit unions (FICUs) to use NCUA’s “official advertisement statement” when advertising products and services. The changes will include: (i) adding a fourth advertising option for FICUs, “Insured by NCUA”; (ii) expanding the current advertising statement requirement exemption concerning certain radio and television advertisements; and (iii) eliminating a requirement that NCUA’s official advertising statement must be included on statements of condition required to be published by law. Comments must be received by December 4, 2017.

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