Pennsylvania Attorney General settles with data collection company for failing to disclose data use

Courts Pennsylvania State Attorney General Data Collection / Aggregation Telemarketing

On February 22, the Attorney General for the State of Pennsylvania, Michelle A. Henry, announced a settlement with a company for selling consumers’ data information without clearly notifying those consumers pursuant to the Unfair Trade Practices and Consumer Protection Law and the Telemarketer Registration Act (TRA) and required the defendant pay $25,000 in monetary relief. The defendant operated various websites that collected consumers’ personal information with offers of free samples or payments for online surveys. The Pennsylvania AG alleged the defendant failed to properly disclose to consumers that the purpose of collecting their data was for lead generation, made misrepresentations regarding free samples and brand affiliations, and failed to obtain necessary consumer requests and agreements.

As part of the settlement, the Pennsylvania AG required the defendant to provide certain disclosures, including the collection of consumer data is for lead generation, consumer information may be sold to third parties, and defendant functions as an aggregator of promotional offerings. The settlement further enjoined the defendant from making certain misrepresentations to consumers. There were also orders related to telemarketing practices and consumer usage data, including a requirement that defendant not “use, sell, transfer or share any [c]onsumer [d]ata obtained from Pennsylvania consumers[.]”